Case Study: Ostfriesische Tee Gesellschaft achieves structured AI rollout with TRENDONE’s AI Campus

Ostfriesische Tee Gesellschaft builds 47 AI use cases with TRENDONE

Ostfriesische Tee Gesellschaft GmbH & Co. KG, a leading player in the food and beverage industry, faced the challenge of making AI strategically usable. The company lacked a company-wide target vision for AI, had unclear prioritization of use cases, and needed expertise to evaluate and connect business units with IT. To build a solid foundation for a sustainable AI strategy, they partnered with vendor TRENDONE and utilized their AI Campus program.

TRENDONE's solution involved establishing a company-wide AI target vision, identifying 47 use cases, and developing a portfolio of 8 strategic initiatives and 39 quick wins. A key implementation was the "Mein Meßmer Moment" internal chatbot. The results provided structure, competence, and momentum, with the digitalization department becoming the central AI competence center. TRENDONE enabled OTG to build a lasting foundation for independent AI development and innovation.

Ostfriesische Tee Gesellschaft GmbH & Co. KG