Case Study: Tenable Achieves 7x Higher MQL Conversion Rates with TrenDemon

How Tenable and Trendemon Increased Conversation Rates Fourfold

Tenable, a large security company in the exposure management realm, struggled to personalize experiences for its over one million monthly website visitors. Director of Web Strategy Limor Danai sought a scalable way to move diverse buyer personas through the sales funnel more effectively. They partnered with vendor TrenDemon to implement a solution for automated customer segmentation and journey orchestration.

Using TrenDemon's Autonomous Journey Orchestration and content recommendation features, Tenable created targeted campaigns that delivered personalized content to specific audiences. This solution, which integrated with their Marketo platform, required minimal setup time. The results were significant, with TrenDemon helping Tenable achieve a 7x higher MQL conversion rate and an 8x higher SQL-influenced conversion rate, leading to a 3.8% pipeline uplift.

Tenable

Limor Danai

Director of Web Strategy