Case Study: HiBob achieves 5X MQL conversion uplift with TrenDemon

HiBob's Optimization for Website Experiences

The customer, Hibob, a Human Resources platform, faced the challenge of guiding a diverse range of website visitors towards conversion. These visitors had different product interests and were at various stages of the buyer journey, making it difficult to provide them with relevant content. Using TrenDemon, senior Growth Manager Omri Zamir sought to craft personalized journeys to improve conversion rates.

TrenDemon implemented a solution that involved segmenting visitors, integrating with Marketo to track goals, and designing tailored calls-to-action and content recommendations. This orchestration nurtured prospects through the funnel, resulting in a 5X conversion rate uplift to MQLs and a 9X uplift to SQLs, with some audiences seeing a 20X increase.

Hibob

Omri Zamir

Senior Growth Manager