Case Study: Hailo boosts target account engagement with TrenDemon

Hailo significantly increased engagement rates of target accounts

Hailo, a semiconductor manufacturing company specializing in AI processors, faced the challenge of increasing conversions from target accounts visiting its website. A generic lead scoring metric was insufficient for identifying intent signals from their target audience of AI professionals. They partnered with the vendor TrenDemon to better analyze marketing attribution and personalize the experience for these anonymous, high-value visitors.

By implementing TrenDemon's ABM capabilities, Hailo created account-based target lists and activated personalized offers for visitors. This solution enabled them to track accounts and serve content based on specific interests. The results for Hailo were significant: they achieved an 85% rate of target accounts proceeding to a second pageview and a 160% uplift in high-engagement accounts. Furthermore, MQL conversion rates for visitors who saw personalized experiences were 10 times higher than for non-personalized journeys.

Hailo

Debbie Schraibman

Digital Marketing Manager