Case Study: Perforce achieves accelerated conversions with TrenDemon

Effortless Journey Orchestration Accelerates Conversions at Perforce

Perforce, a DevOps leader with a complex portfolio of over 15 product lines, faced challenges in creating unique buying experiences for their diverse website visitors. Their existing personalization solution lacked performance and visibility into results, slowing down their marketing efforts. The Senior Web Marketing Manager, Beth Hanson, sought a new tool that could integrate with their tech stack to win over visitors for their various products.

The company implemented Trendemon for effortless personalization and journey orchestration. The solution integrated with their existing ABM platform, 6sense, allowing the team to target specific audiences and automate campaigns that promoted content like webinars and white papers. As a result, Perforce saw a 300% increase in journeys accelerated by Trendemon from the first to the second year, significantly boosting conversions and pipeline opportunities.

Perforce

Beth Hanson

Senior Web Marketing Manager