Case Study: Dunlop Footwear achieves 50% higher ROAS with Trendata Market Intelligence

Dunlop Footwear boosts ROAS by 50% with TrenData

Dunlop Footwear, a global company operating in over 100 countries, faced the challenge of staying locally relevant at scale. With fragmented data and delayed market insights, their campaigns were driven by internal assumptions rather than real consumer understanding, causing them to miss opportunities. They partnered with vendor TrenData and its Market Intelligence service to address this.

TrenData provided Dunlop with real-time, predictive insights that revealed how consumer language and needs differed by region. This outside-in perspective allowed Dunlop to align its messaging with how consumers actually search and decide. The solution delivered a +50-100% measurable uplift in ROAS across online campaigns and enabled their best-performing product launches, transforming their decision-making process to be faster and evidence-based.

Dunlop Footwear