Case Study: Dunlop expands into US and Canadian retail channels with Trendata

Dunlop expands into US and Canadian retail channels with TrenData

Dunlop, a brand aiming to grow its retail presence in North America, faced the challenge of having less market information than the retailers it sold to. Without early visibility into shifting consumer demand, the company's distribution decisions relied on assumptions, making it difficult to confidently choose the right partners. To address this, they turned to the vendor TrenData and its service tracking consumer orientation behavior.

TrenData's solution provided Dunlop with early signals of demand by showing what consumers were beginning to look for, not just what they had already purchased. This gave Dunlop an information advantage, allowing them to enter retail meetings as a knowledge partner with unique insights. The measurable impact was a successful expansion into both US and Canadian retail channels, guided by a new ability to focus on high-potential channels and present clear evidence during negotiations.

Dunlop