Trend
11 Case Studies
A Trend Case Study
MOON Ultra was preparing to launch Moon UltraLight and needed to quickly build brand trust, generate social proof, and create strong visual content that would help the new product stand out. To do that, the company turned to Trend’s influencer marketing platform and curated influencer network.
Trend helped MOON Ultra activate nearly 50 micro-influencers through its fixed-price, vetted campaign model, saving the brand time and negotiation effort while delivering reusable content at scale. The campaign produced 48 influencer activations, almost 50 pieces of content with full licensing and distribution rights, and more than 390,000 impressions, giving MOON Ultra the exposure and credibility it needed to launch successfully.