Case Study: Kalumi Beauty Creates Authentic Beauty Content at Scale with Trend

Kalumi Beauty - Customer Case Study

Kalumi Beauty wanted to showcase beauty products with real, unfiltered content because consumers increasingly prefer authentic images and videos over traditional, photoshopped advertising. To do this, they turned to Trend, using its influencer network and content creation platform to find real product users and create content that felt genuine and relatable.

Trend helped Kalumi Beauty create nearly 100 pieces of content across the full product journey, from unboxing to reviews, using 79 influencers. The campaign delivered over 50 videos, 80 images, full licensing rights, and more than 675K impressions, giving Kalumi a cost-effective way to generate raw, high-engagement brand content.

Kalumi Beauty