Case Study: J.W. Hulme achieves authentic seasonal content with Trend

J.W. Hulme - Customer Case Study

J.W. Hulme, the 100-year-old leather goods brand, needed a better way to stay relevant and keep pace with changing consumer expectations. Traditional brand content was no longer enough, so the company turned to Trend’s influencer marketing platform to help create authentic user-generated content for its seasonal fashion campaigns.

Using Trend, J.W. Hulme was able to activate 10 influencers per season, capture all four seasons, and produce more than 70 pieces of content while generating 470K+ impressions. Trend also simplified influencer vetting, negotiation, and logistics, helping the brand save time and focus on authentic content creation.

J.W. Hulme