Case Study: Italic creates 27 posts in 12 homes for $1,200 with Trend

Italic - Customer Case Study

Italic, a luxury goods brand, needed fresh content for its household products, including cookware, bedsheets, and furniture, without the high cost and complexity of building a studio shoot. Trend helped solve this challenge by connecting Italic to its curated influencer network, enabling content creation across multiple real homes instead of a single staged set.

Using Trend’s platform, Italic worked with 12 influencers to produce content in 12 different homes for just $1,200. The campaign generated 27 posts, used 5 kitchens and 9 beds, and drove over 15K conversations, while also reducing concerns around product security with Trend’s tracking features.

Italic

Jeremy Cai

CEO