Case Study: The City University of New York saves $40K and prevents fraud with Tremendous

The City University of New York saves $40K with fraud prevention

The City University of New York’s Institute for Implementation Science in Population Health (ISPH) needed a better way to compensate participants in its long-running online research studies. Before Tremendous, the team relied on Amazon and physical gift cards, which were difficult to track, time-consuming to reconcile, and hard to audit securely for compliance, while also leaving them concerned about fraud and hacked codes.

By switching to Tremendous and integrating the Tremendous API, CUNY automated participant payouts, centralized tracking in one dashboard, and added fraud prevention controls that flagged suspicious activity across multiple vectors. The team says Tremendous helped stop a $7,500 attempted fraud and likely saved about $40,000 so far in incentives and study materials, while also cutting reward tracking and reconciliation by four to five hours each month.

The City University of New York

Sarah Kulkarni

Associate Director