Case Study: Tango saves 20 hours a month on marketing incentive operations with Tremendous

Tango saves 20 hours a month on marketing incentive operations with Tremendous

Tango, a B2B software company that provides a product documentation tool, faced a challenge in efficiently managing two separate global marketing incentive programs. Their Head of Revenue Marketing, Collin Evans, manually ran a G2 review program, while Head of Brand Marketing Annie Ng struggled with the complex and time-consuming process of paying over 60 international influencers through platforms like PayPal. Both needed a more reliable and automated solution from a vendor like Tremendous to eliminate hours of administrative work.

By implementing Tremendous, both teams streamlined their operations. Collin configured reward tiers for reviewers, and Annie integrated the Tremendous API with Airtable to automate influencer payments with a single click. The solution delivered reliable international payouts, allowing recipients to choose their preferred method. As a result, Tango saved approximately 20 hours per month on payment operations, generated over 490 G2 reviews, and now processes over $20,000 monthly in influencer payouts seamlessly through Tremendous.

Tango