Case Study: Focus Groups of America boosts brand reputation and delivers same-day payouts with Tremendous

Focus Groups of America turned to Tremendous to boost their brand reputation

Focus Groups of America (FGA) used Tremendous to send incentives to research participants for focus groups and mock trials, with payouts typically ranging from $250 to $600. Before switching, FGA struggled with delayed and undelivered payments that hurt its brand reputation, led to participant complaints on social media, and created support headaches for the team.

After moving to Tremendous, FGA was able to issue rewards quickly and reliably, including same-day payouts. Tremendous also provided fast support, often resolving issues within a few hours, which helped FGA fix payment errors, avoid lost funds, and offer both digital incentives and physical prepaid cards. In seven months, FGA sent $500,000 through Tremendous and improved the participant experience enough to confidently tell respondents they would get their money today.

Focus Groups of America

Paige Hanks

Chief Financial Officer