Case Study: Südwolle Group achieves continued sales and customer engagement with Tremend's Yarn World Tour virtual experience

Südwolle Group launches virtual yarn fair across 13 countries with Tremend

The Südwolle Group, a leading global producer of worsted yarns, faced a significant challenge when the COVID-19 pandemic halted all physical B2B fairs, which were its primary channel for acquiring new customers and showcasing collections. To address this, the company partnered with vendor Tremend to create a digital solution.

Tremend implemented the "Yarn World Tour," a virtual experience built with technologies like NodeJS and Angular.js. This platform allowed Südwolle's clients to discover new collections and place sample orders online. The solution was well-acclaimed by customers and enabled Südwolle to continue business growth during the lockdown, with plans to expand into the Asian market.

Südwolle Group