Case Study: Heritage Bicycles General Store achieves better organization and accountability with Trello

How One Growing Business Stays Organized

Heritage Bicycles General Store, a combined coffee shop and bicycle repair business in Chicago’s Lakeview neighborhood, grew quickly and needed a better way to stay organized and keep people accountable. The team turned to Trello to manage everything from repair orders and pop-up shop scheduling to wholesale sales leads and day-to-day ideas.

Using Trello, Heritage Bicycles General Store created boards for tracking bike repairs, managing its pop-up space, and running its sales pipeline. The result was one central place to assign tasks, share updates, and access information on the go; the business says Trello has become essential, with staff using it every day and calling it a “game changer” for accountability and operations.

Heritage Bicycles General Store

Michael Salvatore

Owner