Case Study: BurgerFi achieves rapid, on-brand franchise growth and company-wide accountability with Trello

Growing An On-Brand Franchise Business—Fast

BurgerFi is a fast-casual burger franchise that grew to 85+ locations and nearly 100 restaurants in five years, but faced the challenge of keeping more than 300 corporate staff and franchisees aligned on priorities, communication, and operational consistency across distributed teams. Leadership needed a simple, accessible tool that would drive accountability and connect everyone from executives to store managers.

By rolling out Trello company-wide—backed by senior commitment, custom onboarding videos, and sample boards—BurgerFi standardized workflows for franchise management, real estate, marketing, meetings, and customer feedback. The result: 100% adoption across the organization, 150+ active boards, clearer cross-department communication, stronger ownership culture, faster franchise onboarding, and streamlined day-to-day operations that support continued rapid growth.

BurgerFi

Steven Buckley

Chief Operating Officer