Case Study: Three Oaks Hospice improves referral targeting and market visibility with Trella Health

Three Oaks Hospice Take the Guessing Game Out of Your Day-to-Day with Data

Three Oaks Hospice, a provider of hospice and palliative care, faced the challenge of operating without clear market visibility. Their sales team was essentially "flying blind," relying on inefficient cold-calling and guesswork to identify potential referral partners, which wasted significant time and resources. They turned to vendor Trella Health and its market intelligence solution, Marketscape Insights, to remove these blind spots.

By implementing Trella's data, Three Oaks was able to strategically investigate their market, identify high-potential referral sources like a specific physician with low hospice usage, and develop targeted value propositions. The solution provided a roadmap for their sales strategy, allowing them to prioritize efforts and manage time effectively. As a result, Trella enabled Three Oaks to secure new partnerships, open doors that were previously unknown, and move away from inefficient cold-calling to a more strategic and data-driven growth model.

Three Oaks Hospice

Kevin Plessala

Vice President of Sales Markets