Case Study: Sea Saffron achieves 60% increase in direct sales and 75% reduction in marketing expenses with TrekkSoft

Sea Saffron increase direct sales by 50% and reduce marketing expenses by 75% with TrekkSoft

Sea Saffron, a Valencia-based operator of guided food tours and tastings, struggled to grow direct sales and spent roughly two hours a day on manual administration using Google Sheets, with no unified calendar across multiple marketplaces. To streamline bookings and support growth they chose TrekkSoft and its booking platform, notably using TrekkSoft’s Channel Manager and related tools.

TrekkSoft implemented its booking solution—Channel Manager, calendar synchronization and the POS Desk—while supporting Sea Saffron with tutorials and TrekkSoft Academy resources. As a result, Sea Saffron increased direct website bookings by 60% year‑on‑year, cut marketing expenses by 75%, reduced administrative time by over 50% (about two hours daily), connected tours to two new marketplaces and four hotels, and gained better reporting and notifications.

Sea Saffron

Eduardo Aguilar

Chief Executive Officer