Case Study: Sylvamo refreshes Did You Know? into a premium magazine experience with Trekk

Sylvamo refreshes DYK into a quarterly magazine with Trekk

Sylvamo, a paper and print company, faced the challenge of refreshing its long-running monthly "Did You Know?" (DYK) direct mail pieces without retiring the successful format. They partnered with the vendor Trekk to revamp the DYK into a new engaging experience that would showcase the capabilities of their premium Accent Opaque paper brand and maintain utility for subscribers.

Trekk transformed the DYK from a single-topic mailer into a quarterly print magazine featuring themed articles, expert interviews, high-quality photography, and designer spotlights. This new format successfully engaged creatives, marketers, and printers, and became a key sales tool for Sylvamo. The results were overwhelmingly positive, with the magazine effectively demonstrating the high quality of Accent Opaque paper.

Sylvamo