Case Study: Sylvamo boosts interactive storytelling with Trekk augmented reality print

Sylvamo boosts reader engagement with Trekk as 60% vote for the treehouse adventure

The customer Sylvamo, a paper producer, faced the challenge of continuing the successful interactive "Apollo the Spacedog" book series in an engaging way. They wanted to further leverage their Accent Opaque paper by creating a third book that deepened reader interaction. Vendor Trekk was enlisted to develop a solution that would make storytelling even more engaging.

Trekk implemented a multichannel campaign that used augmented reality and interactive print. They created an AR-enabled postcard that allowed readers to vote on the plot for the new book, supported by targeted emails and a landing page. The campaign successfully drove reader participation, with almost 60% of voters choosing the treehouse adventure, which became "Apollo and the Treehouse." The final digitally printed book incorporated AR to create an immersive reading experience, resulting in a powerful print piece that engaged readers in a new way.

Sylvamo