Case Study: Nekoosa achieves data-driven sample ROI tracking with Trekk custom integrations

Nekoosa centralizes 594 sample SKUs with Trekk to drive data-driven ROI tracking

Nekoosa, a manufacturer of specialty print media, faced the challenge of being unable to track the return on investment for its expensive product samples. This was because sample requests were arriving through several disconnected channels, including their website, landing pages, and email, and their systems—Drupal, HubSpot, and Salesorder—were not integrated. Trekk was engaged to solve this data visibility issue.

Trekk built custom, cloud-based integrations between Nekoosa's systems, creating a unified process in HubSpot. This solution provided the marketing team with complete visibility into sample orders and their sources. As a result, Nekoosa gained the ability to track which samples and sources deliver the highest ROI, empowering them to make more data-driven decisions.

Nekoosa