Case Study: Nekoosa drives trade show booth traffic and leads with Trekk's Hoops Madness AR experience

Nekoosa boosts trade show engagement with Trekk’s 45-second AR hoops game

The customer Nekoosa faced the challenge of demonstrating the restaurant applications of its new SYNAPS OM waterproof synthetic paper at a graphic arts trade show. They needed a way to not only showcase the product's versatility for items like menus and table tents but also drive significant traffic to their booth. The vendor Trekk was engaged to develop a solution.

Trekk created "Hoops Madness," an augmented reality game that used table tents printed on SYNAPS OM as AR markers. This solution successfully generated high levels of engagement, drove repeated booth visits as attendees checked the leaderboard, and created substantial buzz. The results were measurable through the high amount of traffic to the booth and the significant time visitors spent engaged with the product and talking to Nekoosa representatives.

Nekoosa