Case Study: RJW Logistics Group achieves greater brand visibility and market positioning with Trefoil Group

RJW Logistics Group secures 175+ media placements with Trefoil Group

RJW Logistics Group, a third-party logistics (3PL) provider, faced the challenge of differentiating itself in a competitive market and elevating its role beyond a simple logistics provider to a strategic partner for retail CPG suppliers. To address this, they engaged the vendor Trefoil Group for strategic marketing and brand repositioning services.

Trefoil implemented a solution that repositioned RJW Logistics as a strategic growth catalyst, leveraging its middle mile expertise. The solution included a new B2B website, thought leadership content, and a PR & awards program. The results were significant, with Trefoil securing over 175 earned media placements reaching more than 187 million readers and facilitating 15 industry award wins for RJW, successfully catapulting the company into the national spotlight.

RJW Logistics Group