Case Study: World’s Largest Retailer Achieves Omnichannel Customer Visibility with Tredence’s Customer Data Platform

World's Largest Retailer - Customer Case Study

The client, one of the world's largest retailers serving over 100 million households, faced a significant challenge with fragmented customer data. With less than 50% visibility into omnichannel customer engagement, their analysts struggled with siloed data from legacy platforms, leading to slow insights and reduced productivity. They partnered with Tredence to create a unified customer data platform (CDP) that would provide a complete customer view, democratize data, and unlock advanced ML models for better segmentation and marketing optimization.

Tredence implemented a comprehensive solution by integrating over 70 data sources into a modern tech stack to process more than 250 TB of data weekly. They used their proprietary SANCUS accelerator to create a unified 360-degree customer view and developed over 100 persona-based dashboards. The results were substantial, including a 14% increase in addressable customer data, $4.8M in annual cost savings, and a 5x improvement in query processing. The retailer also saw an 11% average lift in return on ad spend, a 6x increase in supplier marketing spend, and a $230 increase in customer lifetime value attributed to marketing efforts, all driven by Tredence's CDP and analytics capabilities.