Case Study: a leading portable storage solutions company optimizes territory allocation and boosts attainment with Tredence

Leveraged Market Potential Estimation to Optimize Territory Allocation for a Leading Portable Storage Solutions Company

Tredence was engaged by a leading portable storage solutions company whose business, tied directly to the construction industry in the USA and Canada, faced the challenge of aligning its sales force size and territory allocations with fluctuating market demand. The client needed a reliable way to optimize its workforce to be at par with future project potential.

The solution implemented by Tredence was a two-step approach involving market potential estimation and the building of an interactive mapping tool. This solution enabled the client's branch managers to self-analyze and optimize sales territories and hiring strategies. As a result of Tredence's work, the client increased its sales force by 6% to target high-potential areas and achieved a 4% overall increase in sales attainment percentage due to the optimized workload.