Case Study: Leading Equipment Rental Company improves territory optimization with Tredence

Leading Equipment Rental Company - Customer Case Study

Tredence worked with a leading equipment rental company whose sales leadership was using an obsolete, expensive tool to track and manage sales territories across North America. The company needed a smaller, more effective solution to support territory optimization, sales tracking, and realignment decisions.

Tredence delivered an analytics-driven territory optimization solution with a recommendation engine, intuitive realignment framework, what-if analysis, real-time KPIs, and Salesforce.com integration with role-based controls. As a result, the customer improved visibility into territory performance, increased average market share across sales reps, sped up decision making, and cut costs by 60% by replacing the legacy tool.