Case Study: a leading equipment rental company boosts goal attainment and quarterly revenue with Tredence's goal-setting solution

Leading Equipment Rental Company - Customer Case Study

Tredence partnered with a leading equipment rental company whose manual, standalone goal-setting process was creating issues. The outdated framework failed to account for dynamic business factors and prevented sales leadership from updating goals, leading to sales rep dissatisfaction and negatively impacting both compensation fairness and top-line revenue.

Tredence implemented a robust, custom Visualforce-based solution integrated with Salesforce and the client's ERP. This new system used a baseline forecasting algorithm to set appropriate goals, which managers could then fine-tune based on their experience and update in real-time. This approach increased goal attainment from 87% to 96% and drove a 4% increase in the client's overall quarterly revenue.