Case Study: a large US retailer isolates TV marketing impact with Tredence

Large US Retailer - Customer Case Study

The large US retailer partnered with Tredence to address a key marketing challenge. The client needed to isolate the specific impact of its television marketing, which consumed 40% of its budget, on new customer acquisition and orders, and to compare its effectiveness against other channels like radio.

Tredence developed predictive regression models and conducted a measurement analysis comparing periods with and without TV advertising. This approach quantified TV's impact and provided a comparative analysis of different media mixes. The results showed that TV marketing did not perform best in isolation. Consequently, Tredence recommended the client continue TV spends but in tandem with radio to improve effectiveness, enabling a strategic budget reallocation.