Case Study: a Fortune 500 consumer goods company improves trade promotion ROI with Tredence's AI/ML promotion spend optimization solution

Large Goods Company - Customer Case Study

The client, a large goods company, faced a challenge with limited and inaccurate visibility into its trade promotion spend performance in emerging markets. They partnered with Tredence to utilize all available data sources to improve the accuracy of their spend analysis, estimate promotion effectiveness, and build a scalable platform for future use.

Tredence implemented an AI/ML solution that built models to predict baseline sales and calculate ROI at a granular level. This included a trade promotion simulator to forecast the revenue impact of different scenarios. The results for the large goods company were significant, contributing to approximately $1.5 million in profit from increased net sales and saving $34,000 annually from the elimination of a previous system.