Case Study: a global retailer maximizes marketing ROI with Tredence’s Marketing Analytics Platform

Global Retailer drives $150M+ in revenue with Tredence

The customer, a global retailer, faced the challenge of understanding the effectiveness of its marketing spend across different regions. They needed a new platform to provide timely, actionable insights and reduce costs. Partnering with Tredence, the goal was to build a next-generation Marketing Analytics Platform on Google Cloud Platform (GCP) to overcome these hurdles and maximize ROI.

Tredence designed and implemented a robust, scalable solution on GCP using services like Compute Engine, Dataproc, and BigQuery. This new Marketing Analytics Platform modernized the client's data approach, processing 250 terabytes of data weekly. The results were significant: a 70% reduction in turnaround time for heavy computations, 30-35% overall cost savings, and the generation of over $150 million in additional revenue during Black Friday events, alongside a 15% year-over-year lift in campaign efficiency.