Case Study: Fortune 100 Company enhances customer engagement with Tredence’s AI orchestration platform

Facilitated customer engagement using AI

Tredence worked with a Fortune 100 Company, a leading global technology firm, to improve its digital interaction and customer experience across channels. The customer needed a lifecycle management platform for each customer touchpoint, orchestrated by an AI-enabled campaign management platform.

Tredence built a suite of five data science–driven platforms, including Word Craft, ABI (Abbey), Customer Lifecycle Manager, Decision Engine, and Engagement (Execution) Engine, to support personalized omnichannel communications, experimentation, and journey orchestration at scale. The solution was deployed in the client environment, adopted by key marketing personnel, and positively received by leadership, with multiple campaigns going live, improved customer retention, and reduced human intervention.