Case Study: a leading equipment rental company reduces churn by 17% and drives $150MM in incremental revenue with Tredence predictive churn modeling

Enabled Revenue Lift Through Predictive Churn Modelling for a Leading Equipment Rental Company

Tredence helped a leading equipment rental company overcome a significant challenge in its sales process. The client's ad-hoc, revenue-based framework for lead generation was inefficient and often faulty, making it difficult for their on-ground sales force to effectively target customers and prevent churn.

Tredence implemented a predictive churn model by segmenting customer accounts and analyzing purchase behavior to identify at-risk accounts. This solution enabled proactive targeting of customers likely to churn, resulting in a 17% reduction in churn rate and generating $150MM in gross incremental revenue over 12 months for the client.