Case Study: a leading rental company boosts digital targeting and new customer acquisition with Tredence

Enabled Direct Targeting by Building Digital Sales Strategy Based on Customer Profiles for a Rental Company

Tredence collaborated with a leading rental company that sought to improve the reach and targeting of its digital marketing efforts. The challenge was to understand the profiles of customers using its website to submit requests for quotes (RFQs) in order to enhance its digital sales strategy and determine if the web platform was a viable alternative channel for conducting business.

To address this, Tredence built detailed customer profiles by analyzing website activity, transactional behavior, and customer demographics. This analysis was used to set up targeted digital marketing campaigns and implement a new bundling strategy. The results confirmed the website's value, showing that 83% of RFQs came from new customers. Furthermore, the initiative led to an increase in revenue from existing customers post-RFQ submission, strengthening those relationships.