Case Study: Leading Industrial Manufacturer Company achieves $4.6M in cross-sell opportunities with Tredence's SFDC Lightning customer master data solution

Empowering Customer Master Data for a Leading Industrial Manufacturer for Their New SFDC Lightning Platform

Leading Industrial Manufacturer Company partnered with Tredence to address fragmented customer data spread across multiple CRMs, including MS Dynamics and SFDC Classic. The company needed a centralized customer master data foundation on its new SFDC Lightning platform to support downstream analytics, improve visibility, and better manage customer relationships across regions and business units.

Tredence implemented data exploration, a robust SFDC Lightning data design, consolidation and cleansing with de-duplication, ERP linkages, third-party enrichment, and parent-child hierarchy recommendations, along with data governance controls. The solution created centralized master data and reporting capabilities that helped sales teams uncover cross-sell opportunities worth over USD 4.6M within three months, while also improving decision-making through dashboards and segment-level insights.