Case Study: Leading Rental Company achieves $26M revenue lift with Tredence data-driven regional customer targeting

Drove Revenue Growth Through Data Driven Regional Customer Target Strategy for a Rental Company

Leading Rental Company worked with Tredence to better understand regional customer performance across active, churned, dormant, and potential accounts. The company needed a clearer view of revenue potential, rep coverage, share of wallet, and growth opportunity by region to improve its sales and marketing decisions.

Tredence delivered a two-step regional analysis approach, first diagnosing whether performance gaps were driven by weak acquisition, poor retention, or both, and then identifying growth opportunities such as upsell, cross-sell, and reactivation of dormant or inactive customers. This helped the client plan data-driven regional actions for the next quarter and contributed to approximately $26M in revenue lift across four regions.