Case Study: World's Largest Retailer achieves omnichannel customer visibility and marketing efficiency with Tredence CDP

Developing a Customer Data Platform to provide omnichannel customer visibility for a retailer serving +100M households

Tredence worked with World’s Largest Retailer, one of the world’s largest retailers serving over 100M households, to solve a major customer-data challenge. The retailer had less than 50% visibility into omnichannel engagement and relied on multiple legacy platforms and data sources, which slowed analysis, reduced productivity, and prevented a true 360-degree view of the customer.

Tredence implemented a customer data platform (CDP) using a modern data architecture, integrating 70+ sources and processing over 250 TB of data per week. The solution delivered measurable impact, including a 14% increase in addressable customer visibility, $4.8M in annual storage and processing savings, a 5X improvement in query and ML segmentation time, a 10-point increase in customer NPS, 11% average lift in ROAS, and 6X growth in supplier marketing spend.