Case Study: Top 10 U.S. Credit Card Issuer achieves 40% efficiency gains with Tredence Accelerator

Cards Major Realized 40% Efficiency Gains in Test & Learn Using Tredence Accelerator

Top 10 U.S. Credit Card Issuer partnered with Tredence to improve its test-and-learn process across more than 150 direct-to-customer campaigns each year. The customer was struggling with non-standardized control groups, siloed campaign data, and a lack of institutionalized learnings, making campaign design and measurement overly manual and inefficient.

Tredence implemented its Test & Learn Platform (TALP) as a custom, one-stop campaign tool with better measurement, governance, and a streamlined marketing datamart. The solution was delivered in six months, reached close to 100% adoption within two months, expanded beyond cards to Deposits and Loans, and drove a 40% efficiency gain while saving $3.75M over five years by retiring the legacy platform.