Case Study: Major Payment Cards Company achieves faster lead processing with Tredence's AI/ML deduplication solution

Ai/Ml Enabled Solution for Improving Lead Effectiveness for a Major Payment Cards Company

Major Payment Cards Company, a global leader in business payments with 800+ merchants worldwide, was struggling with duplicated leads coming in from multiple third-party forms. To improve lead effectiveness and reduce the time spent reconciling a growing consolidated lead database, the company turned to Tredence for an AI/ML-enabled deduplication solution.

Tredence built a fully automated, scalable lead deduplication and prioritization solution within the client’s AWS environment using custom AI/ML algorithms and components such as EC2, EMR, RDS, and S3. The solution also tracked funnel movement to help refine outreach strategy. As a result, lead processing time was reduced dramatically from 1–2 months to just a few hours, with minimal manual effort required.