Case Study: Fortune 500 Consumer Goods Company boosts trade promotion ROI with Tredence AI-ML solution

AI/ ML customer solution to improve trade promotion ROI through optimized promotion spend

Tredence worked with a Fortune 500 consumer goods company that had limited visibility into how trade promotion spending was performing in emerging markets. The company needed a more accurate way to measure promotion effectiveness, use more data sources, and support scalable scenario planning across regions.

Tredence implemented an AI/ML-based trade promotion ROI solution, including baseline estimation, ROI calculation, SKU-planning customer-level modeling, and a trade promotion simulator to forecast the most effective promotions. The platform also included visualization and scenario planning for category managers, helping deliver about $1.5M in incremental profit from higher net sales YoY and saving $34K YoY by eliminating the existing system.