Case Study: a global athletic footwear and apparel supplier scales media mix models and unifies data with Tredence

a global athletic footwear and apparel supplier scales media mix models across multiple geographies with Tredence

The global athletic footwear and apparel supplier faced challenges in integrating disparate data from multiple sources and addressing inconsistent data frequencies that hampered their marketing analysis. They partnered with Tredence to enhance their Media Mix Models and establish robust data pipelines using AWS services.

Tredence implemented a solution leveraging PySpark on Databricks on AWS to consolidate data into uniform frames stored in S3 as Delta Tables. This automated data pipeline ensured reliable and consistent data delivery for downstream applications. As a result, Tredence successfully scaled the media mix models across multiple geographies, improved data consistency, and identified optimization opportunities for the client.