Case Study: Guru doubles lead qualification with Treble.ai

Guru doubles qualified leads from 30% to 60% with treble.ai

Guru, a Latin American multinational technology company focused on digital marketing solutions for SMEs, faced the challenge of efficiently qualifying a high volume of leads. Their sales team found that only about 30% of the contacts they received had the ideal profile for conversion, which created significant rework and slowed down their sales funnel. To address this, they turned to the vendor treble.ai for a solution to bring more intelligence into their process from the first touchpoint.

By implementing treble.ai's platform to centralize and automate WhatsApp flows, Guru was able to run A/B tests, personalize HTML messages, and track metrics in real time. This solution doubled their lead qualification rate from 30% to 60%, drastically optimizing the sales team's work and increasing conversion efficiency. The intuitive platform also allowed different teams to make real-time adjustments without depending on IT, bringing greater agility to their operations.

Guru