Case Study: Addi boosts merchant acquisition with treble.ai

Addi scales merchant activation from 40 to 1,500 in one month with treble.ai

Addi, a Colombian fintech company, needed to quickly scale its merchant acquisition efforts. Its reliance on email was not delivering strong engagement or conversion rates. To address this challenge, Addi partnered with treble.ai to leverage its WhatsApp integration with HubSpot.

The solution from treble.ai enabled Addi to send timely, relevant WhatsApp messages using segmentation and automation. This shift resulted in a dramatic improvement, scaling from 40 to over 1,500 merchants activated in just one month. treble.ai's platform also provided valuable insights through A/B testing, helping to optimize communication and improve key metrics like acquisition cost and customer lifetime value.

Addi