Case Study: Affirm enables faster property investing with Treasury Prime's embedded banking

How this Y Combinator startup uses embedded banking to power its property investment platform

The customer, Affirm, encountered the significant challenge of simplifying the complex and expensive process of co-investing in real estate for friends and family. To build a seamless platform for this purpose, they needed to integrate the ability to open and manage bank accounts instantly for user-formed LLCs, a process that traditionally took weeks. This led them to partner with the vendor, Treasury Prime, and utilize its Banking-as-a-Service (BaaS) API.

Treasury Prime's solution provided embedded banking through an API connection to Piermont Bank, enabling Fractional to instantly generate sub-accounts for user partnerships. This critical functionality allowed users to pool funds, pay expenses, and collect rent directly within the platform. As a result, Fractional successfully launched, onboarding 400 users who went on to collectively invest in 95 properties and subsequently raised $5.5 million in funding.

Affirm

Stella Han

Engineers