Case Study: Maruti Suzuki achieves rapid digital transformation, up to 200% higher ad CTR and 30% ad cost savings with Treasure Data CDP

Treasure Data CDP Kicks Maruti Suzuki’s Digital Transformation into High Gear

Maruti Suzuki India, a leading automaker focused on “democratizing mobility,” faced fragmented customer data and disjointed journeys across hundreds of local dealerships and multiple marketing platforms. Marketers were slowed by monthly campaign cycles, incomplete data stitching, wasted ad spend (including serving ads to customers who had already purchased), and lost prospects during handoffs from digital channels to dealerships.

Maruti Suzuki implemented Treasure Data Enterprise CDP to unify 2.3 billion rows from 11 sources into 87 million customer profiles and integrate 1,100+ dealership sites, enabling lookalike modeling, suppression, hyperlocal personalization and next-best-action orchestration. Early results: up to 200% higher CTR, ~30% ad cost savings with suppression and hyperlocalization, a regional 10% drop in acquisition costs, campaign cycles shortened to day-to-day planning, and the platform paid for itself in under a year while driving a company-wide shift to data-driven marketing.

Maruti Suzuki

Vinay Pant

Vice President