Case Study: Subaru achieves 14.5x better advertising efficiency with Treasure Data

The Full Picture of Subaru's Data-Driven Marketing Strategy

Subaru faced intensifying competition in the automotive market as customer buying journeys moved online and dealership visits declined. To respond, Subaru needed a better way to understand customers and unify scattered data from websites, stores, apps, dealers, and campaigns. Using Treasure Data and its Customer Data Platform (CDP), Subaru built a company-wide data foundation to support data-driven marketing.

Treasure Data helped Subaru integrate data into a single SUBARU ID, analyze purchase behavior, and run more effective marketing across channels. The results included a 14.5x improvement in advertising efficiency, faster campaign execution, higher ROI through personalized 1:1 marketing, and about a 50% order rate among customers rated “A” for purchase likelihood. Treasure Data also enabled Subaru to build and operate customer journey scenarios in-house, improving campaign application rates and supporting smoother dealer negotiations.

Subaru

Noguchi Kiyoshige

General Manager of Digital Innovation