Case Study: Subaru achieves a 350% ad CTR increase with Treasure Data

Subaru puts data in the driver’s seat with Treasure Data

Subaru, a highly regarded automaker with a compact seven-model lineup, needed to move beyond gut-driven marketing to accurately identify where customers were in the buying journey. Critical first-party data was scattered across departments and each model’s advertising was managed separately, so Subaru’s challenge was to create behavior-based audience segments and a 360° customer view to personalize communications and improve growth, retention and monetization.

Using Treasure Data’s enterprise CDP, Subaru quickly integrated 1st‑, 2nd‑ and 3rd‑party sources (including website, CRM, dealer engagement and in‑store activity) in just weeks, delivering an 80% faster time to value. The platform produced holistic audience segments that enabled one‑to‑one personalization and omni-channel journey analysis, driving a 350% increase in ad CTR and stronger, more targeted dealer and digital campaigns.

Subaru

Atsushi Yasumuro

Senior Manager of Digital Marketing