Case Study: Subaru boosts conversion, loyalty, and revenue with Treasure Data

Subaru boosts ad campaign performance 350% with Treasure Data

Subaru, an automotive manufacturer, faced the challenge of leveraging its vast but siloed customer data from dealerships, apps, and marketing channels. The company struggled to identify customers ready to buy and personalize marketing, relying on gut feelings instead of integrated data. To overcome this, Subaru turned to the vendor Treasure Data and implemented its enterprise customer data platform (CDP).

Treasure Data's CDP integrated Subaru's disparate data sources, enabling audience segmentation and predictive modeling to personalize customer journeys. The solution delivered significant results, including a $26 million return from a single campaign, a 350% increase in click-through rates, and a 38% reduction in cost per acquisition. With Treasure Data, Subaru also unified over 80 billion data records to gain a complete customer view and now uses this data to inform new product design and build loyalty.

Subaru