Case Study: SMBC achieves higher conversion rates with Treasure Data

SMBC Creates Customer Journeys That Convert

SMBC, one of Japan’s leading financial institutions, has been using Treasure Data CDP since 2019 to streamline its digital marketing operations and improve engagement across its apps and services. As SMBC expanded its mobile app ecosystem, it struggled with manually managing data from separate channels, creating and adjusting more than 100 message delivery scenarios, and avoiding repeated messages that could frustrate customers.

Treasure Data helped SMBC implement Journey Orchestration to build and modify campaigns through an intuitive GUI instead of SQL, automate delivery scenarios, and create a more consistent customer lifecycle strategy. With Treasure Data, SMBC reduced manual workload, improved team collaboration, and saw rising conversion rates by testing different content and delivery timings, while also gaining stronger organizational adoption of data-driven marketing.

SMBC

Yuu Nagashima

Manager of the Digital Marketing Planning Group Retail IT Strategy Department