Case Study: Shiseido achieves faster, more loyal customer engagement with Treasure Data CDP

Shiseido Interactive Beauty Creates More Loyal Customers

Shiseido Interactive Beauty, a subsidiary of Shiseido, needed a faster way to understand customer behavior and run timely digital marketing across fragmented online and in-store data. Before using Treasure Data, marketers had to depend on data engineers for SQL extraction, which slowed campaign planning and made it difficult to view customer journeys in an integrated way.

Shiseido implemented Treasure Data CDP, using Audience Studio and Journey Orchestration to segment customers and visualize cross-selling paths. With Treasure Data, the company cut marketer–engineer information exchange time by 15% and reduced dashboard reporting from about a week to just one hour, while improving visibility into loyalty stages and campaign opportunities.

Shiseido

Kazufumi Funada

Data CRM Promotion Group, Digital Strategy Department, DX Headquarters